How This Millennial Launched A Multi-Million Dollar Shower Cap Company
“We are changing perception of this outdated utility item and re-introducing the category to the 90% of modern women who don't wash their hair every day."
Reinventing The Showercap
For the Modern Woman
"Then there’s the category that I fall into: the women who have never owned a shower cap, but still don’t wash their hair every time they shower. This group employs a considerable amount of effort trying to lather and rinse their bodies without getting their hair wet, resulting in a lot of awkward movement that De Jesu calls 'the shower dance.'"
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5 Steps to Beach Hair Rehab, From Detox Shampoo to SPF Styling Mists
"Fortunately, it takes just a few commonsense steps to prep and rehab your hair, letting you indulge in guilt-free texture all season long."
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THIS SHOWER CAP SAVES BLOWOUTS...AND LIVES.
"The technology and innovation behind the SHHOWERCAP shower cap is pure genius." – Deena Campbell
Summer Vacation Packing:
The Beauty Edition
“I have one of those cool new shower caps that also doubles as a fashionable turban. And I have totally rocked it both ways — in the shower and out on the town.” – Whitney Casey, founder of Finery.com
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This Product Will Change The Way You Shower
"After first testing out the cap, I am officially hooked. The cap completely and comfortably fits over my head of hair (a feat in its own right), doesn’t feel like a plastic bag wrapped around my brain, and is entirely waterproof (I stood under a heavy stream of water to test it out—no wet strands or rat tails here)." – Irina Grechko
The Best Mother's Day Gifts For Your Budget (And Mama)
"A stylish shower cap is the practical gift your mom never knew she needed, but will be super pumped to have."
– Alyssa Coscarelli
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Gift Guide 2015: The Ultimate Catalogue
"Your aunt can protect her blowout between salon visits with the Shhhowercap, made with grippy nanotech fabric in prints that won’t get lost in the cabinet."
20 Beauty Indulgences to Give This Year
"For the Sephora addicts, face mask devotees, and fragrance obsessives in your life, try one of these 20 luxurious gifts — "
I Followed My Grandmother's Beauty Routine
"SHHOWERCAP is an innovative new take on the bubble-heads of years past with ingenuity across all aspects of its formulation" – Caryle Wisel
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Problem Solving Through Design | MISSBISH Jackie De Jesu
"To hear women tell us that "embarassing" moment has shifted from one that made them actively feel bad to one that actively makes them feel great is the most powerful thing."
+ De Jesu | Reinventing the Shower Cap For the Modern Woman
Crush of the day: Shhhowercap
"...The designs of SHHHOWERCAP are so beautiful that you can wear them to the pool..."
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9 steps to get you on a better routine
"There's no need to rely on the unattractive plastic covering from your grandmother's day."
WOMAN MADE:
JACQUELYN DE JESU
"Her waterproof turbans are hyper-stylized, high quality, reasonably priced, and have a certain cheeky appeal to them." – Cat Buckley
The Best Shower Products Worth Their Price Tags
"TBH, we sometimes forget that showercaps exist — mostly because they end up in the trash — but this is definitely an exception to the rule."
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"All showers are great showers…as long as you don't wash your hair. Wink."
SING IN THE SHOWER
With This Shower Cap
"Years ago Jacquelyn De Jesu made it her personal mission to transform this universally hated beauty necessity into a fashionable item that women actually look forward to wearing."
There's a lot you can learn from a...shower cap
"They are beautifully designed and work about a million times better than the average plastic piece of saran-wrap you find in a hotel bathroom."
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Wake Up With Perfect Hair Every Morning
"Fortunately, there are ways to treat your hair overnight to wake up with a perfect mane. Follow these tips to get beautiful, effortless-looking hair with hardly any prep time."
Your Old Shower Cap
Is Gross. SAY Hello, SHHHOWERCAP.
"I wanted to make sure that each 'type' of woman would have a favorite print, but that they stood together as a collection."
This Beauty Brand Is Saying 'F*ck You' to the Male Gaze
"So the fact that we could redesign, rethink, and reposition this as something that women really want to wear, even if they’ve never used one before? That’s it."
"Kaley Cuoco took to Instagram with her gals wearing these amazing shower caps."
The Digital Getdown: How Shhhowercap Turned Grandma Vibes Into Functional Fashion
"The vibe of the models donning shower caps on the site playfully toes the line between hi-fashion and over-the-top fashion, something that Jackie intentionally set out to do: “I wanted to make it clear that we were so different from any player in this space before us."
I Stopped Washing My Hair Every Day and Used These 8 Shampoo Alternatives Instead
"The key, I believe, was my mini toolkit including unlimited hair ties, and the only showercap I'll ever use ever again, the SHHHOWERCAP"
- Rachel Jacoby Zoldan
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SHHHOWERCAP -- COVERING YOUR TRESSES, CHIC-LY
"Functionally, SHHHOWERCAP has applied the technological advancements in activewear and lingerie construction to create a seamless, waterproof, and comfortable cap."
How Your Dirty Hair is Helping Bring Back The Shower Cap
"It’s no different than investing in a good brush or high-end heat tools, and if you’re the type of person who’s always struggling to make a blowout last a full five days while also keeping up good general hygiene, a truly functional cap could mean the difference."
Introducing The Shower Cap You'll Be Stoked To Wear
"But thanks to a very determined — and creative — woman, the dowdy shower cap is now a chic object of desire."
4 Easy Ways To Extend To Extend The Life Of Your Blowout
"But hear us out because there’s a new player in the shower headwear game – SHHHOWERCAP."
Reviewed: Not Your Grandma's Shower Cap
"The fact that I'm writing a review about a shower cap of all things is proof that it must be one hell of a shower cap-and it is."
SHHHOWERCAP is giving the much needed shower cap a humble makeover.
"Throw away that polka-dot monstrosity sitting by your bath."
Reinventing The Shower Cap With Jacquelyn De Jesu
"Shower caps aren't just for your granny anymore. While we normally think of them as crinkly, flimsy, and utterly unattractive, Jacquelyn De Jesu has designed a shower cap that is the complete opposite."
9 Very Boring Objects That Come in Very Pretty Packages
"More like chic turbans that happen to repel water"
Shower caps made out of style, nanotech fabric, and love.
She started creating her design by searching for better alternatives, at first assuming that by now somebody would have built one. When she found nothing, she thought of turbans and other hair wraps, then proceeded to follow the advice: “design the product you wish you could buy.”
This Art Director Just Designed a Shower Cap You Might Not Be Horrified to Wear
"De Jesu says she wanted a product that actually worked—hers is made from nanotech fabric and has rubber grips for a secure fit—and wasn't hideous or bedazzled."
Our World
"The turban shape is a lot cuter than my old go-to puffy plastic cap"
SHHHOWERCAP + Who, What, Why
"Fear not my naturalista, this cap was designed to fit even the largest of heads and thickest hair and or weaves. Trust me, if mine can fit, yours can too!"
Spilling My New Haircare Secret
"My Shhhowercap is not only adorable, it friggin’ works. The material protects and insulates my hair, and the rubber grip doesn’t budge. The cap dries super quickly, and you can even toss it in your washing machine!"
Your shower cap just got a SUPER stylish makeover.
"SHHHOWERCAP’s launch line features fashion-forward patterns and a rubber grip on the inside band that provides a secure fit without flattening your bouncy blow out, too."
7 Products That Extend The Life Of Your Blowout
"This is not your mama’s shower cap. And the best part is it doesn’t leave those dreaded forehead marks like elastic-banded models do."
It's not just a shower cap, it's a SHHHOWERCAP.
"And yes it can fit my big hair in it."
It all started with a Google search.
SHHHOWERCAP PRESS RELEASE | 2015 LAUNCH
"The Outdated Shower Cap (Finally) Gets a Much Needed Re-invention"
Jacquelyn De Jesu is an advertising art director living in Brooklyn, New York. She has had years of experience working on some of the world’s leading beauty brands and has created globally recognized campaigns for household names such as Olay, Clinique, and Suave. Being the daughter of a hairdresser, De Jesu grew up knowing that she shouldn’t shampoo every day. But, like most women her age, she didn’t even THINK about wearing a shower cap. They were ugly, noisy, uncomfortable, smelly, and on top of all that -- didn’t even work that well! However, both her mother and hairdresser told her she needed to start using one. This is a woman whose job was to prioritize beauty in things and chose even the most mundane of products based on their packaging. De Jesu quickly realized she was left with little to no viable options when it came to shower caps.
So, like every millennial, her first stop was Google. She typed in “cute shower cap” “noiseless shower cap” “fancy shower cap” “fashionable shower cap” and just for giggles “cool shower cap” You could imagine, the results were eye opening. After wading through the resulting pages filled with sequins, flashy satin bows, rhinestones, plastic novelties like ice cream cones, sharks, frogs, strawberries, and (of course) tacky fabric prints in the classic Miss Muffett shape — she decided that she’d simply rather not buy one at all. And that is the moment when SHHHOWERCAP was born.
SHHHOWERCAP is a complete re-invention of the shower cap that we all know.......and hate. Countless conversations and focus groups have informed exactly what it is that women hated about this outdated (but, necessary) beauty product. And a year and a half of development has been spent devoted to fixing the issues that DeJesu found bothered women most. In Jacquelyn’s opinion — truly great design is when form and function are in unison. So, it wasn’t enough that SHHHOWERCAP looked cool, it actually had to work better too.
SHHHOWERCAP’s patent pending design has a beautiful, turban inspired, modern silhouette. It is made from a premium nanotechnology (hydrophobic) fabric. This fabric is antibacterial, waterproof and water repellant, noise reducing, and machine washable in a cold cycle. SHHHOWERCAP’s launch line has four different fashion forward patterns and one solid which was chosen by fans and followers on Instagram and Facebook. The textiles are designed by Teva Livne, who works with some of the world's top fashion labels. Thom Browne, Tucker by Gaby Basora, and Opening Ceremony just to name a few.
Functionally, SHHHOWERCAP has applied the technological advancements in performance/activewear and lingerie construction to create a seamless, waterproof, and comfortable cap. One of SHHHOWERCAP’s most notable features is the rubber grip on the inside band. This provides a secure fit without flattening an amazing blow out.
SHHHOWERCAP fits all head sizes and hair sizes, which was important to De Jesu. She wanted to create a product that every woman of every age could feel comfortable in. Her creative vision was to design a turban collection with a strong visual point of view, but versatile enough that everyone had a “favorite” that spoke specifically to them.
However, De Jesu's mission is much bigger than that. She set out to create a product that women could feel amazing in and a brand that women could feel great about supporting. SHHHOWERCAP believes that you should never feel less than 100% -- that your beauty products should make you feel beautiful, and that you should never keep anything around (a boyfriend, best friend, or product) that makes you feel like anything less than your best self.
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Members of the Press: Please contact us at press@shhhowercap.com. We'd be more than happy to answer any questions you may have and provide supplemental information, high res images, iced matcha, smiles, etc, upon request.