Gift Guide 2015: The Ultimate Catalogue
The Chicest Shower Cap You'll Ever Use
Ditch Your Cringeworthy Shower Cap - This New Line Is Changing Everything.
also The Prettiest Beauty Gifts For Sisters, No Matter The Budget
9 Super Cute Shower Caps
14 Life-Changing Hair Products For People Who Are Lazy AF
The $43 Shower Cap My Boyfriend and I Share
also "SHHOWERCAP is an innovative new take on the bubble-heads of
years past with ingenuity across all aspects of its formulation"
+ The No-Sweat Gift Guide for Exercise Enthusiasts
20 Beauty Indulgences to Give This Year
Reinventing The Shower Cap With Jacquelyn De Jesu
Crush of The Day
"There's no need to rely on the unattractive plastic covering from your grandmother's day."
"The fact that I'm writing a review about a shower cap of all things is proof that it must be one hell of a shower cap-and it is.
The Best Shower Products
6 Smart Entrepreneurs On How They Got Their Start.
Channel Your Inner Beyoncé With This Shower Cap
10 Secrets to Make Anything Go Viral: Do something Remarkable
There's a lot you can learn from a...shower cap
Say Bye to Your Grandma's Old-School Shower Cap and Hello to This Stylish Line
+ also 15 Must Have Beauty Buys Editors Love
Wake Up With Perfect Hair Every Morning
Spilling My New Haircare Secret
7 Products That Extend The Life Of Your Blowout
"Kaley Cuoco took to Instagram with her gals wearing these "amazing shower caps."
How Your Dirty Hair is Helping Bring Back The Shower Cap
Introducing The Shower Cap You'll Be Stoked To Wear
4 Easy Ways To Extend To Extend The Life Of Your Blowout
"The Seriously Cool Shower Cap That You'll Be Tempted To Wear Outside Of The Bathroom"
This Art Director Just Designed a Shower Cap You Might Not Be Horrified to Wear
"We never thought we'd put the words ‘shower cap’ & stylish’ in the same sentence..."
"More like chic turbans that happen to repel water"
"The turban shape is a lot cuter than my old go-to puffy plastic cap"
SHHHOWERCAP + Who, What, Why
Shower caps made out of style, nanotech fabric, and love.
"SHHHOWERCAP is giving the much needed shower cap a humble makeover."
Your shower cap just got a SUPER stylish makeover.
"Your Old Shower Cap Is Gross. Hello, SHHHOWERCAP."
It all started with a Google search.
SHHHOWERCAP PRESS RELEASE | 2015 LAUNCH
"The Outdated Shower Cap (Finally) Gets a Much Needed Re-invention"
Jacquelyn De Jesu is an advertising art director living in Brooklyn, New York. She has had years of experience working on some of the world’s leading beauty brands and has created globally recognized campaigns for household names such as Olay, Clinique, and Suave. Being the daughter of a hairdresser, De Jesu grew up knowing that she shouldn’t shampoo every day. But, like most women her age, she didn’t even THINK about wearing a shower cap. They were ugly, noisy, uncomfortable, smelly, and on top of all that -- didn’t even work that well! However, both her mother and hairdresser told her she needed to start using one. This is a woman whose job was to prioritize beauty in things and chose even the most mundane of products based on their packaging. De Jesu quickly realized she was left with little to no viable options when it came to shower caps.
So, like every millennial, her first stop was Google. She typed in “cute shower cap” “noiseless shower cap” “fancy shower cap” “fashionable shower cap” and just for giggles “cool shower cap” You could imagine, the results were eye opening. After wading through the resulting pages filled with sequins, flashy satin bows, rhinestones, plastic novelties like ice cream cones, sharks, frogs, strawberries, and (of course) tacky fabric prints in the classic Miss Muffett shape — she decided that she’d simply rather not buy one at all. And that is the moment when SHHHOWERCAP was born.
SHHHOWERCAP is a complete re-invention of the shower cap that we all know.......and hate. Countless conversations and focus groups have informed exactly what it is that women hated about this outdated (but, necessary) beauty product. And a year and a half of development has been spent devoted to fixing the issues that DeJesu found bothered women most. In Jacquelyn’s opinion — truly great design is when form and function are in unison. So, it wasn’t enough that SHHHOWERCAP looked cool, it actually had to work better too.
SHHHOWERCAP’s patent pending design has a beautiful, turban inspired, modern silhouette. It is made from a premium nanotechnology (hydrophobic) fabric. This fabric is antibacterial, waterproof and water repellant, noise reducing, and machine washable in a cold cycle. SHHHOWERCAP’s launch line has four different fashion forward patterns and one solid which was chosen by fans and followers on Instagram and Facebook. The textiles are designed by Teva Livne, who works with some of the world's top fashion labels. Thom Browne, Tucker by Gaby Basora, and Opening Ceremony just to name a few.
Functionally, SHHHOWERCAP has applied the technological advancements in performance/activewear and lingerie construction to create a seamless, waterproof, and comfortable cap. One of SHHHOWERCAP’s most notable features is the rubber grip on the inside band. This provides a secure fit without flattening an amazing blow out.
SHHHOWERCAP fits all head sizes and hair sizes, which was important to De Jesu. She wanted to create a product that every woman of every age could feel comfortable in. Her creative vision was to design a turban collection with a strong visual point of view, but versatile enough that everyone had a “favorite” that spoke specifically to them.
However, De Jesu's mission is much bigger than that. She set out to create a product that women could feel amazing in and a brand that women could feel great about supporting. SHHHOWERCAP believes that you should never feel less than 100% -- that your beauty products should make you feel beautiful, and that you should never keep anything around (a boyfriend, best friend, or product) that makes you feel like anything less than your best self.
Members of the Press: Please contact us at firstname.lastname@example.org. We'd be more than happy to answer any questions you may have and provide supplemental information, high res images, iced matcha, smiles, etc, upon request.