The natural beauty industry has gained traction among people who focus their morning routine on doing skin care and wearing minimal makeup. For a long time, the industry centered around European beauty standards. However, Nordstrom's Pop-In@Nordstrom Fresh Faces collection is the one-stop-shop for natural beauty lovers from all backgrounds. The collection also features 500 new beauty brands, so there's a lot to scope out.
Pop-In@Nordstrom is a curation of natural beauty and wellness brands by Nordstrom Vice President of Creative Projects Olivia Kim. The group of hand-picked products comes in the form of four categories — skin care, makeup, bath, body & hair, and tools & accessories. Not to mention there are plenty of brands with a wide range of complexion products such as Au Naturale and gender-neutral brands like Non Gender Specific and Goop featured all throughout.
In a press release received by Bustle, Kim explains providing natural beauty to all customers is important.
“Diversity and inclusivity are important pillars in everything we do, and we want this shop to be a destination featuring the best natural beauty products for everyone, regardless of skin tone or gender," Kim said. "We are proud to offer an inclusive assortment of everyday essentials that will help make everybody look and feel their best.”
The Pop-In@Nordstrom Fresh Faces collection is already available online now with products as low as $5. The in-store Pop-In locations, however, are open from March 1st to April 14th in select cities: Bellevue, WA, Vancouver, B.C., Toronto, ONT, Austin, TX, Seattle, WA, Chicago, IL, Dallas, TX, Costa Mesa, CA, and Los Angeles.
Before spring has officially sprung, dive in to some of the best picks.